I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1 Disclaimers I-2 Data Interpretation & Reporting Level I-3 Quantitative Techniques & Analytics I-3 Product Definitions and Scope of StudyI-3
II. EXECUTIVE SUMMARY
1. INDUSTRY OVERVIEW II-1 IntroductionII-1 Current and Future Analysis II-1 Analysis by Subscribers and Sites II-1 Analysis by Annual Revenues II-2 Market Awaits for ViaSat-1 with Great Optimism II-2 Satellite Broadband - Bridging the Digital Divide II-2
2. TRENDS AND ISSUES II-4 Terrestrial Alternatives to Give Stiff Competition II-4 Rural Broadband - Gaining Momentum II-4 Collaborations to Expand Adoption of Satellite Broadband Services II-4 Factors Driving Demand for Broadband Satellite Systems II-5 Increased Bandwidth Levels Propel Demand for Video on Demand Services II-5 Small Businesses - Potential Market Segment for Satellite Services II-5 Satellite Broadband CPE Pricing TrendsII-6 Governments Drive Demand for Broadband to Reach Rural Areas II-6 Australia II-6 Brazil II-6 Colombia II-7 Canada II-7 The US II-7
3. COMPETITION II-8 HughesNet and WildBlue - Competing for the Top Spot II-8 WildBlue Satellite - An Attractive Alternative for Potential Consumers II-8 Package Offerings of Leading OperatorsII-8
Table 1: Comparison of Services for Leading Satellite Broadband Companies II-8 Prominent Satellite Broadband CPE II-9
4. INTERNET BROADBAND OVERVIEW II-11 Global Internet Broadband Market II-11
Table 2: Global Internet Broadband Market (2007): Percentage Share Breakdown of Subscriptions by Region for North America, Europe, Asia-Pacific, Latin America and Rest of World (includes corresponding Graph/Chart) II-11
Table 3: Global Internet Broadband Market (2007): Percentage Share Breakdown of Subscriptions by Technology for DSL, Cable Modem, FTT and Others (includes corresponding Graph/Chart) II-11 Broadband Subscribers by Country II-11
Table 4: Top Ten Countries in the World with Highest Number of Internet Broadband Subscriptions in Thousands (2007) (includes corresponding Graph/Chart) II-12
Table 5: Top Ten Countries in the World with Highest Internet Broadband Penetration Rate (2007) (includes corresponding Graph/Chart) II-12
5. PRODUCT OVERVIEW II-13 Broadband Internet AccessII-13 Satellite Technology II-13 Satellite Communications II-13 Advantages II-13 Disadvantages II-14 Types of Satellites II-14 Geostationary Earth Orbit (GEO) Satellite II-14 Medium Earth Orbit (MEO) Satellite II-14 Low Earth Orbit (LEO) Satellite II-14 Broadband Satellite Services II-15 Advantages of Satellite-Based Broadband Services II-15 Economies of Scale II-15 Far-Reaching Coverage II-15 Uninterrupted Communication II-15 Rapid Pace in Deployment II-16 Bandwidth on Demand II-16 Availability of Asymmetric BandwidthII-16 Easy Execution II-16 Utilization of Resources II-16 Disadvantages II-16 Applications of Broadband Satellites II-17 End-Users II-17 Types of Satellite Broadband Access II-17 One-Way Satellite Connection II-17 Two-way Satellite Connection II-17 VSAT II-18 Satellite IP Trunking and BackhaulingII-18 Satellite Broadband Frequencies II-18 Ku-Band II-18 Ka-Band II-18 Ka-Band Vs. Ku-Band II-19 Characteristics of Ku Band and Ka BandII-19 Satellite Transmission Standards II-19 Digital Video Broadcasting-return Channel via Satellite (DVB -RCS) II-19 Internet Protocol over Satellite (IPoS)II-20 Satellite-Data Over Cable Service Interface Specifications (S-DOCSIS)II-20
6. BROADBAND TECHNOLOGIES II-21 Digital Technology - The Differentiating Factor II-21 Categorization of Broadband TechnologiesII-21 Fixed Line Technologies II-21 Digital Subscriber Line (DSL) II-21 Asymmetric DSL (ADSL) II-21 G.lite (ADSL) II-22 Single Pair High-Speed DSL (SHDSL) II-22 Symmetrical DSL (SDSL)II-22 ADSL2 II-22 Very-High-Data-Rate DSL (VDSL) II-22 ISDN II-22 ISDN-BRI II-23 ISDN-PRI II-23 Cable Internet II-23 Multilinking Modems II-23 T-1/DS-1 II-24 Fibre Network II-24 Fibre To The Home (FTTH) II-24 Power-Line Internet II-24 Wired Ethernet II-25 Wireless Technologies II-25 Cellular Broadband II-25 Wireless ISP II-25
7. SERVICE LAUNCHES II-26 BeyondDLS to Introduce Satellite-Based Broadband Service II-26 France Telecom Launches Satellite Internet Services in France II-26 KVH and ViaSat Introduce mini-VSAT Broadband Satellite Services II-26 Gilat Launches New VSAT Satellite Platform II-26 Hughes Network Rolls Out HughesNet Broadband Backup Service II-27 Hughes Network Unveils Advanced Wideband CDS II-27 Hughes Network Introduces ElitePremium Internet Access Plan II-27 Hughes Network Unveils Superior Mobility Features for HX System II-27 Al Yah Plans to Release ‘YahClick’ Broadband Service II-28 IDMI to Roll out DVB S2 SCPC Broadband Platform II-28 Intelsat Launches Galaxy 18 Satellite II-28 Numix Engineering and Telekom Malaysia Unveil 2-Way Broadband Service II-28 SingTel Launches Satellite-Based Maritime Broadband Service II-29 Spacenet Releases Connexstar™ in Hawaii and Alaska II-29 Spacenet Unveils ION™ VSAT Solution II-29 Stratos Launches ‘OceanVSAT’ II-30 Arianespace Launches Spaceway 3 Communications Satellite II-30 China Transportation and Telecommunication Center Unveils ‘ Fleet Broadband’ II-30 Comsat Starts Satellite Broadband in Venezuela II-30 Hughes Launches Satellite Broadband Internet ServicesII-31 Intelsat Rolls Out Network Broadband GLOBAL Maritime Service II-31 Phoenicia Group Libya to Offer BGAN Satellite Internet Solutions II-31 Shin Satellite to Commence IPSTAR Services II-31
8. RECENT INDUSTRY ACTIVITY II-32 SpeedCast and Eutelsat Collaborate with FURUNO II-32 Hughes Network Signs Broadband Reseller Agreement with Broad Sky Networks II-32 Eurosat and SES Astra Collaborate to Offer Satellite Broadband Services II-32 Hughes Communications Takes Over Helius II-33 iiNet Acquires Westnet II-33 Hughes Network and Barrett Xplore Sign Contract Agreement II-33 Hughes Network Opts MicroCorp as Certified Reseller for HughesNet Services II-33 FASTWEB Inks Deal with Eutelsat II-33 Hughes Network Signs Distribution Agreement with Dow Electronics and CVS Systems II-34 Orion Satellite Buys Broadband Satellite Technology from Hughes Network II-34 Eutelsat Signs Agreement with Numeo to Expand its Tooway™ Services II-34 Avanti Enters into Strategic Partnership with BT Group II-35 Arianespace Signs Launch Service & Solutions Deal with ViaSat II-35 SES Astra Signs Contract to Introduce Astra2Connect in Italy and France II-35 ViaSat Enters into Agreement with Space Systems/LoralII-35 Embarq Inks Reseller Agreement with Hughes Network Systems II-36 Intelsat and Panasonic Sign Multi-Year Contract II-36 EchoStar Signs Deal with SkyWay USA II-36 Hughes Adds Capacity on Intelsat’s Galaxy-28 Satellite II-36 Thaicom and WIT Team Up to Offer Broadband Services in the PhilippinesII-37 Lunasat Partners with SATLYNX to Offer Broadband Services II-37 SkyVision Inks Agreement with IntelsatII-37 WildBlue Enters into Agreement with DataPath II-37 Nextphase Wireless Enters Into Reseller Alliance with Hughes Network II-38 Avanti Signs Pact with Remote Data Services II-38 Avanti Offers Satellite Broadband Services to Prime Satellite Broadband II-38 Hughes India Inks Contract with Comat II-38 Tatanet Opts Gilat to Provide Broadband Satellite Network II-38 Primus and Hughes Network Execute Reseller Agreement II-38 Hughes Network Inks Distribution Agreement with All Systems II-39 ViaSat Secures US$50 Million Contract from Skylogic II-39 Space Systems/Loral Receives Satellite Manufacturing Contract from SES II-39 Juch-Tech Partners with Skyway.Net II-39 Avanti Receives Satellite Broadband Deal in Scotland II-39 General Electric Acquires Satlynx II-40 Nayna Networks Takes Over Professional Satellite & Communications II-40 AsiaSat Acquires SpeedCast II-40 Eagle Broadband Takes Over Commercial Satellite Business of Alliance II-40 Loral Skynet Merges with Telesat Canada II-41 Eutelsat Collaborates with ViaSat for Residential Satellite Broadband Service II-41 Dodo and NewSat Collaborate II-41 Hughes Network Signs Contract with Max Telecom II-41 Verizon Expands Satellite Broadband Services Access II-41 Galaxy Receives Hughes Network’s Broadband Satellite System II-42 Telesat Canada Selects International Datacasting Corporation II-42 ABS Signs Agreement with Batelco II-42 iPass Inks Deal with Inmarsat II-43 Shin Satellite Extends Broadband Services to Japan and South Korea II-43 RamTelecom Enters into Strategic Partnership with SkyPort II-43 SES Astra Collaborates with Filiago II-43 ViaSat Inks Contract with WildBlue II-44 AFSAT Contracts Extra Capacity on NSS-7 Satellite II-44 Telenor Extends Contract with IntelsatII-44 SES Astra Takes Over Satlynx II-45 Intelsat Acquires PanAmSat Holding Corporation II-45 Satlynx Takes Over Spaceline II-45 Digiweb Purchases Tiscali’s Satellite Broadband Business II-45
9. FOCUS ON SELECT PLAYERS II-46 Asia Satellite Telecommunications Company Limited (Hong Kong) II-46 Crawford Communications, Inc. (US) II-46 Eutelsat Communications (France) II-46 Globecomm Systems, Inc. (US) II-47 Hughes Network Systems, LLC (US) II-47 Intelsat, Ltd. (Bermuda) II-47 KT Corporation (South Korea) II-48 Loral Space & Communications, Inc. (US) II-48 Telesat Canada (Canada) II-48 Optus (Australia) II-49 Satlynx (Luxembourg) II-49 SES S.A. (Luxembourg) II-50 SES AMERICOM, Inc. (US) II-50 SES ASTRA S.A. (Luxembourg) II-51 SES NEW SKIES (The Netherlands) II-51 Skyway.Net GmbH (Germany)II-51 SKY Perfect JSAT Holdings, Inc. (Japan) II-51 Spacenet, Inc. (US) II-52 Tachyon Networks, Inc. (US) II-52 Thaicom Public Company Limited (Thailand) II-52 IPSTAR Co., Ltd. (Thailand) II-53 ViaSat, Inc. (US) II-53 WildBlue Communications, Inc. (US) II-54
10. GLOBAL MARKET PERSPECTIVEII-55
Table 6: World Recent Past, Current & Future Analysis for Broadband Satellite Services by Geographic Region - North America, Europe, Asia-Pacific (including Japan), Latin America and Rest of World Markets Independently Analyzed with Number of Subscribers and Sites in Thousands for Years 2006 through 2015 (includes corresponding Graph/Chart) II-55
Table 7: World 10-Year Perspective for Broadband Satellite Services by Geographic Region - Percentage Breakdown of Number of Subscribers and Sites for North America, Europe, Asia-Pacific (including Japan), Latin America and Rest of World Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart) II-56
Table 8: World Recent Past, Current & Future Analysis for Broadband Satellite Services by Geographic Region - North America, Europe, Asia-Pacific (including Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart) II-57
Table 9: World 10-Year Perspective for Broadband Satellite Services by Geographic Region - Percentage Breakdown of Annual Revenues for North America, Europe, Asia- Pacific (including Japan), Latin America and Rest of World Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart) II-58
III. MARKET
1. NORTH AMERICAIII-1 A.Market Analysis III-1 Current & Future Analysis III-1 North America - Leads the Global Satellite Broadband Services Market III-1 Competitive Scenario III-1
Table 10: Comparison of Services for Leading Satellite Broadband Companies in North America III-2 Satellite Broadband Internet Services - Still a Long Way to Go III-2
Table 11: US Broadband Internet Services Market (2008): Percentage Breakdown of Number of Subscriptions for Cable Modem, DSL, Satellite and Other Terrestrial Wireless (includes corresponding Graph/Chart) III-3 Service Launches III-3 Strategic Corporate Developments III-6 Select Players III-11 Crawford Communications, Inc. (US) III-11 Globecomm Systems, Inc. (US) III-11 Hughes Network Systems, LLC (US) III-12 Loral Space & Communications, Inc. (US) III-12 Telesat Canada (Canada) III-12 SES AMERICOM, Inc. (US) III-13 Spacenet, Inc. (US) III-13 Tachyon Networks, Inc. (US) III-14 ViaSat, Inc. (US) III-14 WildBlue Communications, Inc. (US) III-14 B.Market Analytics III-15
Table 12: North American Recent Past, Current & Future Analysis for Broadband Satellite Services Market Analyzed with Number of Subscribers and Sites in Thousands for Years 2006 through 2015 (includes corresponding Graph/Chart) III-15
Table 13: North American Recent Past, Current & Future Analysis for Broadband Satellite Services Market Analyzed with Annual Revenues in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart) III-15
2. EUROPE III-16 A.Market Analysis III-16 Current & Future Analysis III-16 Ka-Band Subscribers to Drive Future Growth III-16 New Initiatives to Propel Momentum in European Broadband Satellite Market III-16 SES ASTRA Vs. Tooway III-17
Table 14: Comparison of Services for Leading Satellite Broadband Companies in Europe III-17 Internet Broadband Scenario in Europe III-17
Table 15: Top Ten European Countries with Highest Number of Internet Broadband Subscriptions (2007) (includes corresponding Graph/Chart) III-18
Table 16: Top Ten European Countries with Highest Internet Broadband Penetration Rate (2007) (includes corresponding Graph/Chart) III-18 DSL Broadband Services Scenario in Europe III-19 Broadband Internet - The UK Perspective III-19 Broadband Penetration in the UK III-19
Table 17: UK Internet Services Market (2006-2008): Percentage Breakdown of Internet Connections for Broadband and Dialup Services (includes corresponding Graph/Chart) III-20 Service Launches III-20 Strategic Corporate Developments III-21 Select Players III-26 Eutelsat Communications (France) III-26 Satlynx (Luxembourg) III-26 SES S.A. (Luxembourg) III-27 SES ASTRA S.A. (Luxembourg) III-27 SES NEW SKIES (The Netherlands) III-28 Skyway.Net GmbH (Germany) III-28 B.Market Analytics III-29
Table 18: European Recent Past, Current & Future Analysis for Broadband Satellite Services Market Analyzed with Number of Subscribers and Sites in Thousands for Years 2006 through 2015 (includes corresponding Graph/Chart) III-29
Table 19: European Recent Past, Current & Future Analysis for Broadband Satellite Services Market Analyzed with Annual Revenues in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)III-29
3. ASIA-PACIFIC III-30 A.Market Analysis III-30 Current & Future Analysis III-30 Asia-Pacific - Lags Behind North America and EuropeIII-30 Competitive Landscape III-30
Table 20: Comparison of Services for Leading Satellite Broadband Companies in Asia-PacificIII-31 Broadband Subscribers Overview III-31 Internet Scenario in Asia-Pacific III-31 China Surpasses US to Become Largest Internet Subscriber Base III-32 Indian Broadband Scenario III-32 Service Launches III-33 Strategic Corporate Developments III-34 Select Players III-36 Asia Satellite Telecommunications Company Limited (Hong Kong) III-36 KT Corporation (South Korea) III-36 Optus (Australia) III-36 SKY Perfect JSAT Holdings, Inc. (Japan) III-37 Thaicom Public Company Limited (Thailand) III-37 IPSTAR Co., Ltd. (Thailand) III-38 B.Market Analytics III-38
Table 21: Asia-Pacific Recent Past, Current & Future Analysis for Broadband Satellite Services Market Analyzed with Number of Subscribers and Sites in Thousands for Years 2006 through 2015 (includes corresponding Graph/Chart) III-38
Table 22: Asia-Pacific Recent Past, Current & Future Analysis for Broadband Satellite Services Market Analyzed with Annual Revenues in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart) III-39
4. LATIN AMERICAIII-40 A.Market Analysis III-40 Current & Future Analysis III-40 Service Launches III-40 Strategic Corporate Developments III-41 Intelsat, Ltd. - A Major Bermudan Player III-41 B.Market Analytics III-42
Table 23: Latin American Recent Past, Current & Future Analysis for Broadband Satellite Services Market Analyzed with Number of Subscribers and Sites in Thousands for Years 2006 through 2015 (includes corresponding Graph/Chart) III-42
Table 24: Latin American Recent Past, Current & Future Analysis for Broadband Satellite Services Market Analyzed with Annual Revenues in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart) III-43
5. REST OF WORLDIII-44 A.Market Analysis III-44 Current & Future Analysis III-44 Africa III-44 Africa Emerges as Hotspot for Satellite Broadband III-44 Expansion of Cellular Services in Rural Areas Drive Growth III-44 ‘Open Skies’ Model to Generate Interest Among Market Participants III-45 Service Launches III-45 Strategic Corporate Developments III-46 B.Market Analytics III-47
Table 25: Rest of World Recent Past, Current & Future Analysis for Broadband Satellite Services Market Analyzed with Number of Subscribers and Sites in Thousands for Years 2006 through 2015 (includes corresponding Graph/Chart) III-47
Table 26: Rest of World Recent Past, Current & Future Analysis for Broadband Satellite Services Market Analyzed with Annual Revenues in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart) III-48
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